Zwicky is continuously working on the implementation of the memorandum on the reduction of sugar in yoghurts and breakfast cereals, which was signed by the Federal Councilor Alain Berset together with nine other important food producers of the grain and milk sector. "Even if we meet the criteria, the goal is to reduce the sugar content of as many products as possible, without sacrificing enjoyment," says CEO Kurt Krucker. New products are developed as much as possible without the addition of crystal sugar and only with the natural sweetness of fruits such as the new Bio Porridge. But also with many of the other fine Zwicky Muesliproducts the low sugar content is exemplary:
